AminoVita Holdings LLC ("AminoVita," "we," "us," or "our") operates aminovitawellness.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from the Site. This policy is designed to comply with the California Consumer Privacy Act of 2026 (CCPA 2026), the California Privacy Rights Act (CPRA), and other applicable state privacy laws.
1. Information We Collect
Personal Information
We may collect the following categories of personal information:
- Identifiers: name, email address, phone number, shipping and billing address
- Commercial information: purchase history, products viewed, cart contents, subscription details
- Internet or network activity: browsing history on the Site, search queries, interaction with ads, IP address, device information, browser type
- Payment information: credit card number, billing address (processed securely by our third-party payment processor; we do not store full payment card details)
- Account information: username, password (hashed), account preferences
- Communications: emails, chat transcripts, customer support inquiries
2. How We Collect Information
We collect information through the following methods:
- Directly from you when you create an account, make a purchase, subscribe to our newsletter, submit a review, or contact us
- Automatically through cookies, pixels, and similar tracking technologies when you browse the Site
- From third-party sources, including advertising platforms, analytics providers, and social media platforms
3. Third-Party Tracking Technologies
New in v2.0 — Full Disclosure per CCPA 2026
In compliance with CCPA 2026, we provide complete transparency about all third-party tracking technologies active on the Site, with a clear distinction between Service Providers and Third Parties.
Service Providers
These companies process data on our behalf under contractual obligations and do not sell or share your data for their own purposes:
- GoHighLevel — CRM, email marketing, and SMS automation. Collects: name, email, phone number, interaction history, subscription status, purchase history, browsing behavior. Purpose: customer relationship management, personalized email campaigns, abandoned cart recovery, product recommendations, automated follow-ups, lead nurturing.
- goAFFPRO — Affiliate marketing platform. Collects: referral source, order data, affiliate tracking cookies. Purpose: affiliate commission tracking and attribution.
- Shopify — E-commerce platform. Collects: all order and account data. Purpose: order processing, payment handling, storefront operation.
Third Parties
These companies may use data collected from the Site for their own purposes, including cross-site advertising. Under CCPA 2026, this constitutes "sharing" of personal information:
- Meta Pixel (Facebook/Instagram) — Collects: browsing behavior, purchase events, device information. Purpose: ad targeting, conversion tracking, lookalike audience creation.
- Google Analytics 4 — Collects: browsing behavior, session data, demographics, device information. Purpose: website analytics, audience insights, advertising attribution.
- TikTok Pixel — Collects: browsing behavior, purchase events, device information. Purpose: ad targeting, conversion tracking, audience creation.
4. Global Privacy Control (GPC) Signal Compliance
New in v2.0
AminoVita honors the Global Privacy Control (GPC) signal as a valid opt-out request. When we detect a GPC signal from your browser, we will automatically treat it as a request to opt out of the sale and sharing of your personal information, as required by CCPA 2026. No additional action is required on your part. We will process the GPC signal within the same browsing session in which it is received.
5. How We Use Your Information
We use the information we collect for the following purposes:
- To process and fulfill your orders, including shipping and payment processing
- To manage your account and provide customer support
- To send transactional communications (order confirmations, shipping updates)
- To send marketing communications (with your consent or as permitted by law)
- To personalize your experience on the Site
- To improve our Site, products, and services
- To detect and prevent fraud
- To comply with legal obligations
- To conduct advertising and retargeting campaigns
6. How We Share Your Information
We may share your personal information with:
- Service Providers: as described in Section 3, for the purposes of operating our business
- Third Parties: as described in Section 3, for advertising and analytics purposes (this constitutes "sharing" under CCPA 2026)
- Legal compliance: when required by law, regulation, legal process, or governmental request
- Business transfers: in connection with a merger, acquisition, or sale of assets
- With your consent: when you have given us explicit permission to share your information
We do not sell your personal information for monetary consideration. However, the sharing of data with Third Parties for targeted advertising may constitute a "sale" or "sharing" under CCPA 2026, and you have the right to opt out as described in Section 8.
7. Cookies and Tracking Technologies
We use the following types of cookies:
- Strictly Necessary Cookies: Required for the Site to function (e.g., shopping cart, authentication)
- Performance Cookies: Help us understand how visitors use the Site (e.g., Google Analytics 4)
- Functional Cookies: Remember your preferences and settings
- Targeting/Advertising Cookies: Used for ad targeting and retargeting (e.g., Meta Pixel, TikTok Pixel)
You can manage your cookie preferences through your browser settings or by using our cookie consent tool. Note that disabling certain cookies may impact Site functionality.
8. Your Rights Under CCPA 2026
New in v2.0 — Enhanced Consumer Rights
If you are a California resident, you have the following rights under CCPA 2026. We extend these rights to residents of all U.S. states where similar laws apply.
- Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose for collecting or sharing, and the categories of third parties with whom we share your information.
- Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain legal exceptions.
- Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
- Right to Opt Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. You may exercise this right by using the GPC signal, contacting us, or adjusting your cookie preferences.
- Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information to purposes necessary to provide the goods or services you request.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. You will not receive different pricing, quality, or service levels for exercising your rights.
To exercise any of these rights, please contact us at info@aminovitawellness.com. We will verify your identity before processing your request and respond within 45 days as required by law.
9. Other State Privacy Rights
Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws may have similar rights to those described in Section 8. We are committed to honoring these rights regardless of your state of residence. Please contact us at info@aminovitawellness.com to exercise your rights.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction data is retained for a minimum of seven (7) years for tax and legal compliance purposes. Marketing data is retained until you unsubscribe or request deletion. Account data is retained for the duration of your account and for 30 days following account deletion.
11. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include SSL/TLS encryption for data in transit, encrypted storage for sensitive data, access controls, and regular security audits. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
12. Children's Privacy
The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe we have collected information from a minor, please contact us at info@aminovitawellness.com.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting to the Site. We will notify registered account holders of material changes via email. We encourage you to review this Privacy Policy periodically. The "Effective Date" at the top of this page indicates when this policy was last revised.
14. Contact Information
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
AminoVita Holdings LLC
Email: info@aminovitawellness.com
Website: aminovitawellness.com
